Digital distribution and flexible consumption.

Being able to access the right information exactly when you need it, tailored to your needs, has never been more important, and this will be even more important in future. The ultimate experience when it comes to efficient product information is for it to be distributed even before problems arise or users need it. We call this event-driven information.

The secret to all this is a digital distribution platform that includes multiple user interfaces. Semcon has developed its own cloud-based distribution platform. This focuses on functionality and usability and goes by the name of Lodges. Lodges dynamically distributes product information not only to different outputs such as web and mobile apps, but also to the product itself when product information is integrated. Using Lodges allows users to access the relevant information even if they are not connected to the Internet, and Lodges then synchronises automatically when they are back online so as to ensure the latest information is always available to them.

Besides the obvious advantages, such as lower distribution costs and no printing costs, another benefit is the ability to get to know users’ behaviours based on how they access information. This knowledge can be used to adapt future information to specific target groups. Lodges may also be used as a way of obtaining instant feedback by generating customised and tailored product information for end users.