Semcon’s product design wins two Red Dot Awards
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Kristina Ekeblad
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Semcon’s product design wins two Red Dot Awards.

A 3D printer for human tissue from CELLINK and a user-friendly rack system for bikes from Atran Velo. These are the two winning entries for the Red Dot Award: Product Design 2018 where Semcon have been involved. The designs were developed at Semcon’s office in Gothenburg in close partnership with CELLINK and Atran Velo.

Entries from 59 countries took part this year in the Red Dot Awards, a prestigious annual international design competition. The winners in each category are chosen by leading product design experts.

One of the award-winning projects is a 3D printer that uses a unique bioink to print human tissue. The successful company behind this innovation is CELLINK, the first company in the world to manufacture bioink. This printer is used in life science research to allow medical tests to be carried out on human tissue instead of animals or humans.

The other winning entry is a rack system from Atran Velo. Many systems for bags and baskets on bikes are not particularly flexible or user-friendly. Semcon and Atran Velo have worked together to develop a rack system which allows baskets and bags to be attached in various configurations at both the front and rear – with a simple click.

Red Dot is a quality hallmark denoting good design, and it is a prestigious award to win. In both award-winning projects, customers with lofty ambitions came to Semcon and relied on our design expertise.

Martin Andersson, Business Manager Design at Semcon

Semcon has a design division employing around 100 employees at four Nordic offices. The company works with three design approaches: UX design, Product design and Technical design. Each one with a complete set of specialists in its field.

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