Website assessment for higher conversion.
How is your website holding up? When most industries are relying on digital sales it is important to have a website that is up to the test. Assess your website and receive what actions can create a better experience and higher conversion.
At Semcon we have extensive experience in the digital field with specialist expertise in several areas. Our approach for doing website assessments combines quantity and quality data with experts within usability to identify problems and improvements.
By analysing your website we provide you with clear recommendations for what actions to take in the short and long term in order to increase the conversion and customer satisfaction.
Questions we start with are:
- What is it on the website that creates friction and prevents conversion?
- How does the customers move on the site, where do they stop, what engages them and where do they encounter problems?
- How is your mobile experience compared to the desktop experience?
- Where on the website should you focus your efforts, what gives the most bang for the buck?
After a first meeting and configuration the customers’ interactions are recorded in order to then get analysed by Semcon experts. The result is a basis for decisions and recommendations. The entire process takes between 3-4 weeks.
