The ever-increasing pace of digitalisation have in only a few years changed user´s behaviors and expectations on information. Regardless if the information user is a customer using the software, or a developer, consultant, support representative, or sales person.
However, it can be a challenge for many software organisations to fulfill the user group´s needs and expectations. There are many reasons for that, and one is to manage the large number of different information deliverables used across a software value chain – e.g. architecture / design information, technical information, training material, end user information, and marketing and sales information. To maintain and give access to all these information deliverables is a complex operation. In addition, digitalisation of information often requires new competencies and tools / systems which means that the complexity increases even further.
What do we actually mean with digitalised information? In a nutshell, it means that every user has access to relevant and individualised information when needed and in the way the situation demands, e.g. via a portal, an app, integrated into the software, or via various AI solutions such as smart assistants.
The business benefits of digitalised information span many areas, but they can be summarised into three areas: strengthened user and brand experience, and improved operational efficiency and cost effectiveness.
Fulfilling the user group´s expectations and needs with digitalised information, has an impact on the entire information production chain, e.g. deployment of suited tools and systems for information development, establish robust and efficient information development processes, and implement a solution that can manage the distribution of information to different user interfaces (e.g. online / portal, and embedded in the software)
We can help you throughout the journey of digitalising your information – from establishing clear long-term objectives, to realising the objectives.