Automotive Facelifts to keep vehicles fresh longer.

Increase sales with continuous facelifts

Since the start Semcon has worked closely with the automotive industry. Through this journey we have learnt a lot from each other and pushed development forward together. Today we have a number of specialists throughout the complex process from innovation to production. One area where we have taken a strategic approach is facelifts, the major or minor updates that keep a car up to date throughout its life cycle. An updated model should work just as well in the meeting with the end user as in production, and at Semcon we have a deep industry knowledge and experts who can take on the entire project.

Even in times when the car industry as a whole is doing well, competition between brands is tough. One of the key ways to differentiate themselves and increase sales for individual vehicle models is continuous facelifts. Updates to the details and appearance that incite renewed interest and make it possible to integrate new technology to an existing platform.

The term facelift suggests that the changes are just cosmetic, but in fact the project covers the entire chain in all its complexity with technical adjustments, user understanding, sense of design and knowledge of the production apparatus.