Reduced food waste and affordable groceries for low-income households. When Rescue Mission’s MatRätt supermarket opened up in Gothenburg they turned to Semcon for help to reduce queues and crowding outside the shop. The solution is an app which, for example, help with appointment bookings for the customers.
MatRätt in Gothenburg, Sweden, is what is known as a social supermarket. In addition to selling leftover food that the shop receives from other supermarkets and wholesalers, the initiative also fights food poverty and offers job training. Everyone is welcome to shop at MatRätt, but there is a special membership category for very low-income customers which gives an additional discount on groceries.
Big difference thanks to the app
The shop has up to 300 customers every day, which means that people may often have to wait a long time in line outside before being admitted. After the launch of the new app, MatRätt quickly noticed that there was less crowding outside the shop. In a short amount of time, almost 1000 people registered as users in the app.
The collaboration with Semcon is the start of a continued development together. The result of our application MatRätt is exactly what we wanted. The team from Semcon has listened, asked the right questions and seen our needs. We could not have wished for a better collaboration.
The majority of MatRätt’s customers are people who live in an already vulnerable situation and having to stand in line for several hours outside the store, especially during the pandemic, becomes an extra stressful moment. Therefore, MatRätt wanted to give customers the opportunity to plan their visit.
Below you can see screenshots from the MatRätt app.
