Ellos Group is a leading e-commerce group in the Nordics and includes the companies Ellos, Jotex and Homeroom. When Ellos Group decided to develop their new e-commerce sites, which have millions of visitors, they entrusted Squeed, part of the Semcon Group, with the development of Jotex’s and Homeroom’s new sites.
The launch is an important step in our ambition to build market-leading e-commerce in fashion and home furnishings for women in their middle years.
Ellos Group’s e-commerce sites attract about 175 million visitors annually. The new sites are an important step towards reaching the goal of leading the market in fashion and home furnishings.
The old sites were based on a commercial e-commerce platform in which all sites lived together in a single environment – a so-called monolith.
Increased performance for even more visits
One of the challenges was to increase performance to be able to handle even more visitors on the site and to flexibly and quickly develop and introduce more functions to make the customer experience even better.
We now have a modern and fast platform and can quickly and efficiently introduce new functions on an ongoing basis with little risk and without downtime.
Continued close collaboration
Once the new technical platform was in place and launched for Ellos Group, Squeed’s role was to develop the sites for Jotex and Homeroom. The goal was for each site to go from the first row of code to launch in four months.
