Semcon’s design team has developed the strategic Design Guidelines for Biolin Scientific’s product range of instruments for scientists. Not only did the strategy pave the way for user-friendly products, it also resulted in a prestigious design award.
The optical tensiometer Attension Theta Flex is a Contact angle meter which measures, for example, wettability of a surface. This affects many everyday situations like painting a wall or using medicine. Wettability of a surface can be improved by various surface treatments and to determine the good-enough level for the surface treatment contact angle measurements are used.
The tensiometer is just one of Biolin Scientific’s products developed for scientists and industry professionals within surface analysis. When the company in 2017 identified a need to establish a coherent experience of their brand and products Semcon got the assignment to help figure out the way forward.
A design strategy coordinates the business goals with design development.The Biolin Design Guideline from Semcon were based on brand, user and product research through interviews, studies and analysis. These insights were then processed and formed into definitions, tools and design examples to connect brand values down to a coherent and user friendly design language.
In 2020 Biolin and the Attension Theta Flex received a Red Dot: Best of the Best, for its ground-breaking design at the prestigious design competition Red Dot Award for Product Design.
It’s great to see the design strategy come to best use in this amazing product. Our team worked together with Biolin to find the right expression for their product range. Actual Product design was made by Huld Oy, Finland, and followed closely Biolin Design Strategy.