UX Design studies in the field of autonomous vehicles.

How does UX Design studies work in the field of autonomous vehicles? What is the most important areas to focus on when developing self-driving cars that people actually want to use in the future?

You often talk about primary and secondary driving tasks. Primary tasks being directly related to the driving itself while secondary tasks can be choosing a song in the infotainment system. With the development of self-driving cars the secondary tasks suddenly will get much more attention and also opening up for new business opportunities and so on.

Watch our experts discuss hot potatoes, the human brain, cognitive load and how to design autonomy from a human perspective.