Product Information for the Automotive Industry
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Andrew McCabe
Country Manager UK, Product Information
+44 (0) 1926 642745
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Product Information for the Automotive Industry.

Whether you are the driver of a new car, learning about its features, or the service technician, using augmented reality to repair it – you need the right product information at the right time and tailored to your needs.

Product information is a critical success factor throughout the entire aftersales value chain of the automotive industry

Jonas Nilsson Global Business Development Manager Automotive, Product Information

With complex products such as cars, heavy trucks and agricultural machinery, it is becoming increasingly important to focus on the aftermarket business to safeguard revenue, profit margins and positive user experience. Furthermore, technology, such as digitally distributed product information and augmented reality, offers new possibilities in a future with connected and self-driving vehicles.

At Semcon we have profound experience of providing innovative product information services and solutions for the automotive sector, including trucks and agricultural machinery. From our skill centres in Germany, UK, Sweden, China and Hungary, we support our customers with expertise in serviceability, digitized guided fault tracing, parts catalogues, owner’s literature and more.

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