Tailor information automatically with Lodges.

Getting the right information exactly when you need it, tailored to your needs, is gaining in importance. It improves the user experience, making customers more satisfied and colleagues more efficient. Semcon’s content delivery platform Lodges makes it all possible.

The ultimate experience of efficient product information is to get it even before problems arise or right when users need it. We call this event-driven information. 

What enables this is a content delivery platform (CDP) that includes multiple user interfaces. Semcon has developed its own cloud-based content delivery platform, Lodges, with focus on functionality and usability. 

Lodges is a cloud-based content delivery platform sold as a Software-as-a-Service (SaaS). Since the first implementation in 2013, new functionality has been developed and continuous refinements are made, based on the needs emerging from our growing customer base. Thanks to our business model, all customers can benefit from our continuous improvements of Lodges.

The implementation of Lodges is scalable in multiple dimensions so there are several ways to start on a smaller scale and increase the scope later on:

• Implement Lodges for one specific product or user group to start with.
• Add functions as the need arises. Semcon offers a number of valuable functions in the basic installation.
• Start with one output channel, such as a web portal, and add more over time, e.g. a smartphone app or integrated in the product interface.

Lodges is independent of which content management system (CMS) is being used for creating the information so if your organisation is satisfied with your current software, Lodges can still deliver your content. This also means that information that has already been created (regardless of in which CMS) can be distributed through the channels of your choice, using Lodges. And in case your organisation is looking for a software to produce information, we look forward to show Semcon’s own CCMS (component content management system), Kentucky.

Lodges distributes product information dynamically, not only to different outputs such as web and mobile apps, but also to the product itself when product information is integrated into it. Lodges’ complete flexibility regarding input sources is also valid for which output channels that can be used to share product information with the users. In many cases, Semcon develops the channels together with its customers (e.g. a smartphone app or web portal) but if your organisation is content with your current channels, Lodges is just as effective for delivering the information through these, customized for each user and situation. In such case, Lodges is solely used for the distribution and the already existing channels can easily communicate with the Lodges API to show the latest and most relevant content.

Using Lodges allows users to access relevant information even if they are not connected to the Internet. Lodges then automatically synchronises the information when they are back online to ensure the latest information is always available.

Besides the obvious advantages, such as lower delivery costs and no printing costs, another benefit is the ability to get to know users’ behaviours based on how they access information. This knowledge can be used to adapt future information to specific target groups. Lodges may also be used as a way of obtaining instant feedback from the end users. This feedback can then be used to tailor the product information even more for different users as well as to improve the whole user experience.

Getting started with Loges is done in two steps: We start with implementing Lodges, which is a quick and smooth process, based on your organisation’s needs. This is followed by an overall commitment from Semcon, for a monthly fee. Besides access to Lodges, the monthly fee also includes:

• Hosting of content and applications
• Maintenance and continuous development and improvements
• Support
• Reports and analysis of user behaviour and feedback (e.g. to identify and prioritize development areas)

Reach out to discuss the needs in your organisation and how Lodges can add value to your business.