Move on from manuals.

A service technician who works from a utility pole may prefer voice controlled search and guidance in a mobile app, instead of having to write and read on a computer. For a car driver, it is convenient if the manual is integrated in the car’s own infotainment system. And for a technician who wants to find out which spare part to order, a web portal can provide a good overview.

With a content delivery platform (CDP) you can freely choose which channels your information should be conveyed in, and also which information is relevant in which channel. For example:

• App
• Web portal
• Integrated in the product interface
• Smartglasses

Information should help handle the situation that the user is facing, in a way that is as user-friendly as possible. For this to be possible, the product information needs to be adapted to both product and user.

From a smart platform, the information displayed is the information that the user needs with regards to what the user wants to achieve, which product it is and the user’s access level and competence.

For example, instructions involving high current power are only visible to those who are authorised to manage such systems. And when a product is modified over time, e.g. with upgrades and replaced components, the product information always reflects what the product contains today – not what it contained when it was manufactured.

Information needs to be available. We usually have access to the internet, but there are still many situations where the connection fails the user. And isn’t that exactly when you need information? When the car suddenly stops, in the middle of nowhere. Or when the machine deep down in the mine, where no utility pole or local cloud solution reaches, suddenly shows an unknown error message.

Semcon’s solution ensures that the product information that applies to your particular product is downloaded to your device. As soon as the network is up, updates are downloaded automatically. To always be there when you need it, connected or not.

Understanding your users is crucial for developing desired products and becoming a brand that users return to. Product information is an effective means to take part of the users’ views and opinions. By letting users interact with the information, e.g. mark which information fulfills its purpose and which leaves more to wish for (or perhaps even is incorrect), it becomes clear what needs to be improved. By analysing what information the users search for the most, the products themselves can be improved with clearer interfaces and design as well as new functions.

Read about how to get started.