New book busts the myths around sexual abuse.
Today’s knowledge level is generally low about sexual abuse and what treatment to provide for victims. To increase knowledge and bust the myths around sexual abuse, Semcon has, as part of its CSR program, created new educational material for the organisation WONSA (Worlds Of Non Sexual Abuse).
We notice that many myths are hard to kill. For example, one common belief is that Swedish healthcare is highly skilled within this field, whilst in fact we are often lacking knowledge. This is just one of the areas we want to influence with our educational material.
The mission of WONSA is to prevent sexual abuse through treatment, research and education and to make medical care an apparent step after sexual abuse, in Sweden or anywhere else in the world. WONSA reached out to the Semcon-company Xtractor so to increase awareness together around the lack of help and treatment that prevails in Sweden.
Information to different target groups
“During the project, we realised that we wanted to reach a broad audience, not just those who had already come into contact with WONSA. That’s why we chose a small, accessible book format. The book will be distributed on care units and sent to decision-makers to shed light on this very important subject,” says Annelie Friman, department manager at Semcon/Xtractor.
The project resulted in a printed, illustrated book aiming to bust the common myths around sexual abuse (site in Swedish) and letters to decision-makers as well as an in-depth educational page on WONSA’s website, targeting different audiences that WONSA is working towards.
Long experience in learning concepts
In this project, Xtractor has supported with project managers, learning specialists, ux designers, front-end developers, art directors, producers and scrips writers. Xtractor has long experience in creating learning concepts and mixing formats, both analogue and digital, such as books, games etc.
This is a subject that is hard to talk about and it has been important to be able to back-up any part of the educational content with facts. We sincerely hope that our work will help WONSA continue its important mission so every victim gets the proper care.
Semcon’s CSR program
The project has been financed through Semcon’s CSR program. In the CSR program, short for Corporate Social Responsibility, Semcon allocates a number of hours every year within the organisation, for coworkers to engage in different social sustainability initiatives supporting the United Nations 17 Sustainable Development Goals.
WONSA is a Swedish non-governmental organisation visioning a world without sexual abuse. The mission of WONSA is to prevent sexual abuse through treatment, research and education and to make medical care an apparent step after sexual abuse, in Sweden or anywhere else in the world. Read more about WONSA.