Digital distribution. Fredrik Larsson, +46 (0) 736 84 05 70
With digital distribution, product information is relayed to you via your mobile phone, the web, or even integrated into the product itself. You have access to up-to-date information when you need it that is tailored to your specific needs.
By going digital, we have reduced the printed owner’s manual by 75%, improved access with mobile and embedded apps and created better opportunities to understand how the information is used.
The secret lies in the user interface and distribution platforms. Semcon has developed its own cloud-based platform solution called Lodges with a focus on functionality and usability. The platform is used by Volvo Cars to distribute ownership information through mobile apps to all corners of the world. The solution allows owners to access information about their car, wherever they are.
This isn’t only a portal, it is a whole world with islands of information that we have connected and used to create an environment.
Not only is the end user happy when you choose to distribute your information digitally with Lodges, but you as the product owner also benefit from the concept. In addition to the obvious advantages, such as lower costs for distribution and no printing costs, you can also get to know your customers based on how they search for information. You can use this valuable knowledge about the user to target offers to specific target groups, or you can choose to have direct contact with customers and get feedback, which in turn can generate customised and tailored product information. In short, digital distribution represents a dynamic collaboration between you and the user that is a win-win situation for everyone.